The Power of Little Ideas

The Power of Little Ideas Conventional wisdom today says that to survive companies must move beyond incremental sustaining innovation and invest in some form of radical innovation Disrupt yourself or be disrupted is the rele

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  • Title: The Power of Little Ideas
  • Author: David C.Robertson Kent Lineback
  • ISBN: 9781633691681
  • Page: 277
  • Format: Hardcover
  • Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation Disrupt yourself or be disrupted is the relentless message company leaders hear The Power of Little Ideas argues there s a third way that is neither sustaining nor disruptive This low risk, high reward strategyConventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation Disrupt yourself or be disrupted is the relentless message company leaders hear The Power of Little Ideas argues there s a third way that is neither sustaining nor disruptive This low risk, high reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.This distinctive approach has three key elements It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product appealing and competitive The complementary innovations work together as a system to carry out a single strategy or purpose Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.In this powerful, practical book, Wharton professor David Robertson illustrates how many well known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

    One thought on “The Power of Little Ideas”

    1. Excellent book addressed to product manager or similar.Innovation is fundamental for the permanence of brands, but also has its edges and risks. The author explains that a revolutionary, radical or disruptive innovation is more likely to fail, or in other words a success low rate.The book provides an approach to innovation with the objective of maintaining a competitive product in the market that remains relevant, fresh and attractive to the consumer. But also this strategy can be applied to dev [...]

    2. An alternative to disruptive and incremental innovation that focuses on creating complementary bundles of products and services. I wrote more about it here: inc/theodore-kinni/he

    3. The book is true, I agree. There are little things that can add up to big things: finding complimentary solutions to legacy products to extract more value, thinking about the context of your customer, dating your customer rather than being at war with your competition. All great ideas! Why the low rating then? Perhaps the thesis doesn't seem earth shattering to me. A lot of seemingly big projects and companies have always started from small ideas. If you read this book, read another book about b [...]

    4. I found the title misleading. The book is about an alternative to innovation using little ideas, but the intent is that the ideas are across the company. Slightly interesting but many techniques discussed are already well known.

    5. Great book, highly recommended. Enjoyed learning about the Third Way approach within the innovation mindset.

    6. I am not an entrepreneur, but this book caught my attention. It tells a reader how big companies, such as Apple, LEGO, Gatorade, managed to succeed at the edge of complete failure using a method which was not officially accepted. It is called The Third Way which requires small innovation around a core product My main interest was on the famous corporations and how they surmounted difficulties. So I read the half of the book about it and left other, where details for businessmen were told. Also, [...]

    7. This book presents great way to innovate existing products without radically changing the way companies do things. It presents a compelling argument that we don't always need radical changes to stay relevant in the marketplace.

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