Pink Power: The First Women's Hockey World Champions

Pink Power The First Women s Hockey World Champions At the first ever women s hockey world championships in Canada dressed its National Women s Team in pink Offending many the controversial decision nevertheless drew media and public attention t

  • Title: Pink Power: The First Women's Hockey World Champions
  • Author: Lorna Schultz Nicholson
  • ISBN: 9781550289893
  • Page: 162
  • Format: Hardcover
  • At the first ever women s hockey world championships in 1990, Canada dressed its National Women s Team in pink Offending many, the controversial decision nevertheless drew media and public attention to the series and subsequently registration in girls hockey went up 40% Lorna Schultz Nicholson offers an insider s look at the power behind the pink jerseys Fry Reading LAt the first ever women s hockey world championships in 1990, Canada dressed its National Women s Team in pink Offending many, the controversial decision nevertheless drew media and public attention to the series and subsequently registration in girls hockey went up 40% Lorna Schultz Nicholson offers an insider s look at the power behind the pink jerseys Fry Reading Level 3.2

    One thought on “Pink Power: The First Women's Hockey World Champions”

    1. Today, many female hockey fans throughout the league often proclaim “No Pink in the Rink!” It is a response to the National Hockey League’s targeted marketing strategy to offer female NHL fans their favorite team’s jerseys in a pink option (because all women LOVE pink, right?). Some explain that pink jerseys are ok if you are a pre-teen girl, but many women want jerseys that look like the team jerseys. However, in 1990, despite their initial reactions, the first Canadian women’s team p [...]

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