Making Pricing Decisions: A Study Of Managerial Practice

Making Pricing Decisions A Study Of Managerial Practice This book explores the relationship between the market environment and the pricing process The primary price related issues are all explored in the context of a basic framework The text avoids heavy r

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  • Title: Making Pricing Decisions: A Study Of Managerial Practice
  • Author: Adamantis Diamantopoulos
  • ISBN: 9780412492402
  • Page: 185
  • Format: Hardcover
  • This book explores the relationship between the market environment and the pricing process The primary price related issues are all explored in the context of a basic framework The text avoids heavy reliance on statistical or technical treatment and clearly outlines managerial implications and techniques.

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