Connect: How Companies Succeed by Engaging Radically with Society

Connect How Companies Succeed by Engaging Radically with Society Why being radically connected with society is not just the right thing to do it is an imperative for a company s bottom lineBased on John Browne s decades of experience as one of the world s most suc

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  • Title: Connect: How Companies Succeed by Engaging Radically with Society
  • Author: John Browne Robin Nuttall Tommy Stadlen
  • ISBN: 9781610396974
  • Page: 291
  • Format: Hardcover
  • Why being radically connected with society is not just the right thing to do, it is an imperative for a company s bottom lineBased on John Browne s decades of experience as one of the world s most successful and innovative CEOs, with research by McKinsey Company, Connect is a practical manifesto that redefines the role of business in society.Through insightful analysWhy being radically connected with society is not just the right thing to do, it is an imperative for a company s bottom lineBased on John Browne s decades of experience as one of the world s most successful and innovative CEOs, with research by McKinsey Company, Connect is a practical manifesto that redefines the role of business in society.Through insightful analysis and vivid storytelling ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty first Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company s business model The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people It identifies four tenets of connected leadership, a radical new paradigm that shows how companies and executives can thrive by close engagement with society.

    One thought on “Connect: How Companies Succeed by Engaging Radically with Society”

    1. John Browne, a British businessman whose impressive resume includes a decade-plus stint as CEO of British Petroleum, contends that businesses will not survive the near future unless they radically engage with society and accept the responsibilities they bear toward their stakeholders (both great and small). He contrasts this positive engagement with "corporate social responsibility," a stance adopted by businesses to ensure they comply with all applicable laws and are seen to give back to the co [...]

    2. Really next level stuff but it isn't light reading like your typical business book. Not very speed-readable.Rather than delivering they key principles through anecdotes Browne weaves in history from over the last two millennia. Loved it!

    3. Some extracts from the book i found useful:Location 1400: Technology driven transparency is shifting the balanced of power away from traditional institutions such as governments and companies towards individuals. Social media has redefined the way we interact with the world - democratising the publication process. Companies and governments need to adapt by engaging with people, inviting people in, learning from people, involving people.

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