Empire State of Mind How Jay Z Went from Street Corner to Corner Office I m not a businessman I m a business man Jay Z Some people think Jay Z is just another rapper Others see him as just another celebrity mega star The reality is no matter what you think Jay Z is he
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Title: Empire State of Mind: How Jay Z Went from Street Corner to Corner Office
Author: Zack O'Malley Greenburg Steve Forbes
Format: Kindle Edition
I m not a businessman I m a business, man Jay Z Some people think Jay Z is just another rapper Others see him as just another celebrity mega star The reality is, no matter what you think Jay Z is, he first and foremost a business And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle You can wake up to the local radio station playing Jay I m not a businessman I m a business, man Jay Z Some people think Jay Z is just another rapper Others see him as just another celebrity mega star The reality is, no matter what you think Jay Z is, he first and foremost a business And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle You can wake up to the local radio station playing Jay Z s latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay Z backed Broadway musical Fela and a nightcap at his 40 40 Club He ll profit at every turn of your day But despite Jay Z s success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s Empire State of Mind tells the story behind Jay Z s rise to the top as told by the people who lived it with him from classmates at Brooklyn s George Westinghouse High School to the childhood friend who got him into the drug trade to the DJ who convinced him to stop dealing and focus on music This book explains just how Jay Z propelled himself from the bleak streets of Brooklyn to the heights of the business world Zack O Malley Greenburg draws on his one on one interviews with hip hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred Fab 5 Freddy Brathwaite, MC Serch NBA stars Jamal Crawford and Sebastian Telfair and recording industry executives including Craig Kallman, CEO of Atlantic Records He also includes new information on Jay Z s various business dealings, such as The feature movie about Jay Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released The Jay Z branded Jeep that was scrapped just before going into production The real story behind his association with Armand de Brignac champagne The financial ramifications of his marriage to Beyonce Jay Z s tale is compelling not just because of his celebrity, but because it embodies the rags to riches American dream and is a model for any entrepreneur looking to build a commercial empire.