Moment of truth The Free Dictionary the moment in a bullfight at which the matador is about to make the kill the moment at which one s character, courage, skill, etc is put to an extreme test critical moment moment of truth A translation of a Spanish expression referring to the time of the final sword thrust in a bullfight. What is moment of truth definition and meaning The moment of truth was pivotal as we had presented our entire plan and it was up to the consumer to react. Moment of truth Define Moment of truth at Dictionary moment of truth noun a moment when a person or thing is put to the test the point in a bullfight when the matador is about to kill the bull. FM Static Moment Of Truth Lyrics YouTube Dec , Song Moment Of Truth Artist FM Static Album Critically Ashamed Year . Gang Starr Moment Of Truth YouTube Apr , Album Moment Of Truth RIP guru jamaican No matta wat we fyace We mus face de moment of trut baybe Chorus guru They say it s lonely at the top, in whatever you do You always gotta watch Moment of truth Idioms by The Free Dictionary moment of truth The moment or point at which some critical and decisive event, action, or test will occur It s the moment of truth this letter will tell me whether I got into my dream school or not We ve been working on a prototype of this device for months Now comes the moment of truth, when we test it in a real world environment. Moment of truth definition and meaning Collins English moment of truth Word forms plural moments of truth countable noun If you refer to a time or event as the moment of truth, you mean that it is an important time when you must make a decision quickly, and whatever you decide will have important consequences in the future The moment of truth had arrived. Definition of MOMENT OF TRUTH Merriam Webster Definition of moment of truth the final sword thrust in a bullfight a moment of crisis on whose outcome much or everything depends. Moment of Truth Moment of Truth The Nature of Catastrophes and How to Prepare for Them Jul , Moment of truth marketing Moment of truth marketing Moment of truth MOT in marketing, is the moment when a customer user interacts with a brand, product or service to form or change an impression about that particular brand, product or service In A.G Lafley Chairman,President CEO of Procter Gamble coined two Moments of Truth A third was introduced later.