The Global Village: Transformations in World Life and Media in the 21st Century

The Global Village Transformations in World Life and Media in the st Century Extending the visionary early work of the late Marshall McLuhan The Global Village one of his last collaborative efforts applies that vision to today s worldwide integrated electronic network When

  • Title: The Global Village: Transformations in World Life and Media in the 21st Century
  • Author: Marshall McLuhan
  • ISBN: 9780195079104
  • Page: 235
  • Format: Paperback
  • Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today s worldwide, integrated electronic network When McLuhan s groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist But McLuhan s argument, that the technological extensions ofExtending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today s worldwide, integrated electronic network When McLuhan s groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist But McLuhan s argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been compelling And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher In The Global Village, McLuhan and co author Bruce R Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood At the heart of their theory is the argument that today s users of technology are caught between two very different ways of perceiving the world On the one hand there is what they refer to as Visual Space the linear, quantitative mode of perception that is characteristic of the Western world on the other hand there is Acoustic Space the holistic, qualitative reasoning of the East The medium of print, the authors argue, fosters and preserves the perception of Visual Space but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the dynamic, many centered orientation of Acoustic Space The authors warn, however, that this movement towards Acoustic Space may not go smoothly Indeed, McLuhan and Powers argue that with the advent of the global village the result of worldwide communications these two worldviews are slamming into each other at the speed of light, asserting that the key to peace is to understand both these systems simultaneously Employing McLuhan s concept of the Tetrad a device for predicting the changes wrought by new technologie

    One thought on “The Global Village: Transformations in World Life and Media in the 21st Century”

    1. Once I actually sat down and read this book it turned out to be one of the best books I have ever read. For me it was a different view of the world, with an excellent foundational layout to give it logic. I read it a while ago and though there are some specifics 'predictions' in it that have not held up the basic theories and reasoning around them remain insightful.The downside is that it's sort of written like a textbook. A little easier to read, but it's not a novel or story. It also might not [...]

    2. Orientalism and Pop PsychologyThis is an extremely dated hippie book, jam-packed with cheesy Orientalism and the worst of pop psychology. According to McLuhan and Powers, the mysterious East is so perfect - so Tao. Us brutish Westerners would never understand, but our continued survival depends on it. They take the left-brain right-brain thing to a ridiculous extreme. There is literally a chart in here connecting the word ‘spiritual’ to one part of the brain. I mean - what? They're so specif [...]

    3. "There are no straight lines in space; as Einstein pointed out parallel lines do not meet in infinity. They simply curve back upon themselves. We have invented the straight line to give us a sense of location on the Earth's surface. But Euclidean reference will not work in outer space. True nature, as we should understand it, is acoustic. Acoustic space has no center. It consists of boundless random resonations. It is the kind of orientation we have when we are swimming or riding a bicycle - mul [...]

    4. The Global Village, published posthumously is one of Marshall McLuhan's best works (1989). The book, a collaborative effort with McLuhan's long-time friend and colleague Bruce Powers, summarizes McLuhan's lifelong exploration and analysis of media, culture and man's relationship with technology. McLuhan was a media philosopher, author, professor, scholar and is best known for coining the term the medium is the message. McLuhan's books are challenging reads, which is why I persevered and read the [...]

    5. For me, this was my first encounter with the term “global village,” and in this context it's a world linked through electronic technologies. Call it a shot across the bow. It came in the late 1980s, long before the world wide web. And today, here I sit, in effect, talking to the world through my laptop computer. As a Thoreauian nature boy, this linkage scared me because of what might be lost in the transition. It brought to mind images of the Borg, the beehive-like aliens on “Star Trek: th [...]

    6. Vital vital vital read for understanding the world and technology of today, how to use media and how it influences us, both consciously and unconsciously, the both hemispheres alignment of the brain, the ongoing changes. Absolutely prophetic best along with Understanding Media. Technical yet approachable and useable in everyday life, assuming the moment, the realities out there, being crafted constantly. Sort of mad and genius

    7. I love media theory. I am a geek for it. I am taking my time reading this not because it's particularly heavy - although it is more dense than some of his other works - but because I am savoring the words. These are the kinds of words that inspire me to make things and think differently about the world around me. I'll update this when I have more thoughts

    8. A good read, I was pleasantly surprised to find many intriguing ideas presented in true McLuhan fashion. I found this to be a much more accessible read than Understanding Media with many more clear applications and examples. While many of the concepts may show their age, I was amazed to find that the majority still apply some 20-30 years later now.

    9. It is amazing how prescient McLuhan was. Some of this text reads like prophecy. The Global Village, as McLuhan imagined it, wasn't the utopia most people assume. There is much to think about in this text and it demands more than one reading.

    10. Manera particular de ver el mundo es la de McLuhan; y aunque BRP ayuda a explicar las ideas de tétrade, cliché, arquetipo, visual, acústico, sincrónico y diacrónico, su pensamiento es complejo y difícil de digerir. Buen libro

    11. ternyata semua perkembangan teknologi informasi dan komunikasi yg terjadi saat ini sudah diramalkan berpuluh tahun yg lalu.

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