Neuromarketing: High-Impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Neuromarketing High Impact Strategies What You Need to Know Definitions Adoptions Impact Benefits Maturity Vendors Neuromarketing is a new field of marketing that studies consumers sensorimotor cognitive and affective response to marketing stimuli Researchers use technologies such as functional magnetic resonanc

  • Title: Neuromarketing: High-Impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
  • Author: Kevin Roebuck
  • ISBN: 9781283765626
  • Page: 221
  • Format: ebook
  • Neuromarketing is a new field of marketing that studies consumers sensorimotor, cognitive, and affective response to marketing stimuli Researchers use technologies such as functional magnetic resonance imaging fMRI to measure changes in activity in parts of the brain, electroencephalography EEG and Steady state topography SST to measure activity in specific regionaNeuromarketing is a new field of marketing that studies consumers sensorimotor, cognitive, and affective response to marketing stimuli Researchers use technologies such as functional magnetic resonance imaging fMRI to measure changes in activity in parts of the brain, electroencephalography EEG and Steady state topography SST to measure activity in specific regional spectra of the brain response, and or sensors to measure changes in one s physiological state heart rate, respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and what part of the brain is telling them to do it Companies such as Google, CBS, and Frito Lay amongst others that have used neuromarketing services to measure consumer thoughts on their advertisements or products.The word neuromarketing was coined by Ale Smidts in 2002.This book is your ultimate resource for NeuroMarketing Here you will find the most up to date information, analysis, background and everything you need to know.In easy to read chapters, with extensive references and links to get you to know all there is to know about NeuroMarketing right away, covering Neuromarketing, AIDA marketing , Altercasting, Angel dusting, Appeal to fear, As seen on TV marketing , Blackout dates, Book signing, Celebrity branding, Champagne in popular culture, Channel stuffing, Chemical free, Co promotion, Compliance professional, Continuity marketing, Databased marketing, Directional marketing, Embrace, extend and extinguish, Enterprise Engagement, Experimental research design, Family branding, Fear, uncertainty and doubt, Trailer film , Four wall distribution, Free gift, Freebie marketing, Geodemographic segmentation, GestureTek, In store demonstration, Introductory rate, Loss leader, Lovemark, Market segmentation, Marketing co operation, Virtual event, Virtual engagement, MCG Market Connect Group, Micro segmentation, Micromarketing, Microsegment, Microsegmenting, Mojave Experiment, The Nikolai Organisation, Observational techniques, Online focus group, Point of sale display, Precision Marketing, Premium marketing , Prize marketing , Product displacement, Product placement, Real time marketing, REAN, Relevant space, Search engine submission, Seeding trial, Social Media in the Fashion Industry, Street marketing, Stunt casting, Subvertising, Third party technique, Transmedia storytelling, Unique perceived benefit, Unique selling proposition, Vendor lock in, Wild posting campaignsThis book explains in depth the real drivers and workings of NeuroMarketing It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of NeuroMarketing with the objectivity of experienced professionals.

    One thought on “Neuromarketing: High-Impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors”

    1. I just became aware of neuromarketing and couldn't believe that there was an even lower level advertisers and marketers could sink to. I can't believe this is legal! Shameless!

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