The Language of Advertising: Written Texts

The Language of Advertising Written Texts The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies The core book Working with Texts is the foundation text which provides an introduction

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  • Title: The Language of Advertising: Written Texts
  • Author: Angela Goddard
  • ISBN: 9780415278034
  • Page: 372
  • Format: Paperback
  • The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies The core book, Working with Texts, is the foundation text which provides an introduction to language analysis It is complemented by a range of satellite titles which provide students with hands on practical experience of textual analysis through special topicsThe Intertext series has been specifically designed to meet the needs of contemporary English Language Studies The core book, Working with Texts, is the foundation text which provides an introduction to language analysis It is complemented by a range of satellite titles which provide students with hands on practical experience of textual analysis through special topics They can be used individually or in conjunction with Working with Texts Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between reader and advertisement.

    One thought on “The Language of Advertising: Written Texts”

    1. Easy read with some general ideas and concepts. Works just fine if you don't want to dig deep in the world of advertising.

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