Jet Lag: An Adman's View of the World

Jet Lag An Adman s View of the World What is advertising if not a window on the world When a leader of one of the world s most acknowledged advertising agencies Jean Marie Dru talks ads the tale he tells is his own It is the story of

  • Title: Jet Lag: An Adman's View of the World
  • Author: Jean-Marie Dru
  • ISBN: 9781576876176
  • Page: 399
  • Format: Hardcover
  • What is advertising if not a window on the world When a leader of one of the world s most acknowledged advertising agencies, Jean Marie Dru, talks ads, the tale he tells is his own It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter Gamble, and many others with which he has been intimately connected over years Jet Lag is a jWhat is advertising if not a window on the world When a leader of one of the world s most acknowledged advertising agencies, Jean Marie Dru, talks ads, the tale he tells is his own It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter Gamble, and many others with which he has been intimately connected over years.Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, douard Michelin, Steve Jobs, and Muhammad Ali along the way Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture.Good enough, as the saying goes, is not enough Enthusiasm is the key.

    One thought on “Jet Lag: An Adman's View of the World”

    Leave a Reply

    Your email address will not be published. Required fields are marked *