Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Jugaad Innovation Think Frugal Be Flexible Generate Breakthrough Growth A frugal and flexible approach to innovation for the st centuryInnovation is a key directive at companies worldwide But in these tough times we can t rely on the old formula that has sustained inno

  • Title: Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
  • Author: Navi Radjou Jaideep Prabhu Simone Ahuja Kevin Roberts
  • ISBN: 9781118249741
  • Page: 277
  • Format: Hardcover
  • A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide But in these tough times, we can t rely on the old formula that has sustained innovation efforts for decades expensive RD projects and highly structured innovation processes Jugaad Innovation argues the West must look to places like India, Brazil, anA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide But in these tough times, we can t rely on the old formula that has sustained innovation efforts for decades expensive RD projects and highly structured innovation processes Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation The authors show how in these emerging markets, jugaad a Hindi word meaning an improvised solution born from ingenuity and cleverness is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world Outlines the six principles of jugaad innovation Seek opportunity in adversity, do with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter Gamble, PepsiCo, Tata Group, and that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United StatesThis groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West and how to bring jugaad practices to their organizations.

    One thought on “Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth”

    1. Jugaad is a word that like Karma and Dharma have no equivalent in English. It is understood and practised by the natives. It is also followed by others, but is not necessarily seen as Jugaad.If one were to describe Jugaad to English speakers one would use the phrase "a quick fix for a complex problem". It has come to connote "a quick and dirty fix for a complex problem".The authors in the book wish to dispel the myth that a quick fix need not always be a dirty fix. They further add the connotati [...]

    2. Every business faces challenges that it must overcome in order to be functional and successful. To this end, each business structures its organisation and streamlines the internal processes thereby delivering products and services very much sought after by customers in need or otherwise. The traditional approach of structured innovation, a top down method, has yielded speldid results thus far. There is no reason why it would not in the future, however, with some alterations that enable it to ada [...]

    3. Not a good book. There are three authors of this book and am not sure which one is to give the credit of repetitive writing. The same content have been repeated again and again.Jugad is a punjabi word for an informal innovation. Innovation as topic has a very scope to talk about but the book is very disappointing.There are no aha! moments in the book and all content is about average stuff which I believe every educated person knows. There are many case studies mentioned in the book which are mad [...]

    4. Book is a collection of beautiful jugaad ventures of people all around the world. It describes how people have built giant companies by simple innovations. Jugaad Entrepreneurs have converted their problems into opportunities.Book is a simple reading and collection of many stories right from International Brands like: 3M, Facebook, Apple to home grown companies like: Big Bazaar, Yes Bank, SBI and many more.

    5. I had high expectations for this book. The content was harldy novel, the writing was repetitive, it felt like an advertisement for the jugaad brand and, although the case studies revealed the momentum of a global trend, the content was unengaging. This book has ~300 p had the repetition been edited out and the writing been more engaging (maybe a 75-page book leading you to engage with it's online content rather than this bloated book), it might have actually been a worthwhile read.

    6. I am so grateful that I have read this before my academic adventures in the United States. A must read for any aspiring Industrial Engineer. This is one business book you should read if you aim to be Alena organization.

    7. This reads like a good first draft of a MBA/PhD thesis.It lacks organization, and points don't seem to flow or follow a logical structure, making the arguments not seem very coherent. I found a few examples just too descriptive, and the point the author wanted to make either got lost or got confused with another.After a while seems like they're just selling you the idea of jugaad, which if you're already sold on, makes you wanna go "okay I get it jugaad is awesome can you get over it"But yeah if [...]

    8. Book #1: Started the year out by reading this highly recommended book. Personally, I enjoyed the concepts in the book especially because of the examples. There is definitely a lot of fluff - but one would expect that as this is the first time this concept has been articulated. Having said that, I would have preferred a lot more actionable steps. Definitely a good book for folks new to the concept. I'd even suggest this as a gift for bosses! ;)

    9. I say it's more of mind set rather than a book to start off. From the start till the end it will try to help you find those missing pieces you forgot that you have or will show a path in developing them to become more Frugal. The references of people would ignite your mind to pursue your gut and truly become a 'JUGAAD'

    10. A must read to remind us to learn and unlearn things. In large enterprises innovation is driven through R&D after series of iterations and calculations to arrive at the best outcome which is both costly and time consuming. The idea of a product being “good enough” to take to the masses is refreshing.

    11. This is a very good book. The most important feature is that the contents are original and well researched. Writing this book is certainly a result of immense study and research. The examples and stories quoted really drive the point to the ground.

    12. I saw it on the best selling shelf of every bookstore. Honestly, I thought it to be a collection of stories talking about Jugaad. This book talks more about the principles, theories behind Jugaad.

    13. 'Jugaad' is one of the most practical ideas in today's world and this book describes it in a very concise manner. Thoroughly explained, the six principles are something that everyone thinks about but never really considers implementing. With brilliant examples, the book seemed to knowledge me about a number of company initiatives and implementations that are already happening around the world. However, there are parts that are quite repetitive. At times I was tired of reading some very similar p [...]

    14. Right from the micro level to the macro economic level, there are issues which needs to be resolved in order to improve the quality of life. The management erupted in western countries and change the entire perspective of how we look at things. But can we apply same management principles in Asian countries which are facing problems like poverty, population, poor medical facilities, deprivation from basic amenities and so forth? Every business in these countries faces enormous challenges and giga [...]

    15. Overall a very good read to understand frugal innovation created by combining locally available material, accessible technology and business model. The research done by the authors spans industries, continents, customer age groups, communities and level of complexity. My favorite parts are the examples from real life e.g. Mittikool from India, Billboard in Peru that captures and converts air moisture to drinking water, M-PESA from Africa or Illiac Diaz's 'solar bottle' in Philippines. The six pr [...]

    16. Definitely an interesting outlook at the changing business landscape, as to how everyone is going from the structured to the "innovative", from the big to the small, from concentration to de-centralization, and how this is not simply restricted to the entrepreneurial community but also to the likes of the Tata's, GE's, Infosys etc. It helps greatly in explicitly calling out a phenomenon that most of us in the corporate worlds might have already seen undercurrents of, and something that will most [...]

    17. Companies like Whirlpool spend money like water to bring in a new product that amuse people and also spends crores of rupees to develop and market it. A refrigerator made by the company is costing around 10,000 rupees and you must have electricity support. Taking all the points into his mind, Mr.Prajapathi developed a clay refrigerator which will just cost you Rs.3000 and that don’t require electricity after this wonderful innovation he started his own venture called Mitticool Industries. What [...]

    18. Jugaad- Begins with an interesting anecdote of Mansukh Prajapatis's breakthrough innovation of Mitticool - a clay made refrigerator , and slowly digs into some more of these kinds. I enjoyed reading these short stories about both the grassroot entrepreneurs and about brick and motor companies adopting frugal approach to innovation.But but at some point the stuff in and around these stories, evangelized by the authors became repetitive and unnecessary such that after the 200 pages it became diffi [...]

    19. An interesting synthesis of some common ideas, Jugaad Innovation proposes that innovation often comes from frugal entrepreneurs, thinking flexibly, and in an empathetic way that includes the margin. In many ways, this is the combination of the Lean Startup mentality with traditional social entrepreneurship. The thesis, though, that Western corporations tend to shun Jugaad innovation and are thus missing opportunities, is one well articulated and supported. An easy read, Jugaad Innovation is a gr [...]

    20. If you ever lived in Uttar Pradesh - a State of Entrepreneurs, the word "Jugaad" is what you will find in almost everything. "Jugaad" means a make shift and low cost solution. But don't conclude that this book is for only those who cannot afford much, while the concept of the book is "doing more with less" right from the rural India and way up in the day-to-day operations of 'Fortune 500' companies. It is the book which argues to stop over engineering any products and to be simple like an iPhone [...]

    21. The 6 Principles of Jugaad:- Seek opportunity in adversity- Do more with less- Think and act flexibly- Keep it simple- Include the margin- Follow your heartThe book dives in-depth into how adopting these principles leads to jugaad innovation, helping Western firms compete, innovate, win and grow in in this ever-changing, competitive environment we live in. The examples show insight and clarity in different ways and methods firms and individuals can adopt jugaad methods, and can relate to a multi [...]

    22. To someone already in the Industry, it's not a new concept to 'do more with less', it's actually expected now. 'Faster, Better and Cheaper' is normal every day talk. Not sure if I agree about patent discussions, if it's a new creation and corporate based, you're going to need to have the patent protection. This book describes every day, innovative, modern day life, marking it as 'it was OK' as the only thing that I learned was the definition of Jugaad and some cultural innovations/inventions.

    23. The book is made to suit every person who favors knowledge over genres. Even though I am a person with technical background, the book managed to serve its purpose with more examples of how you can innovate without a major funding back up and act on my feet. the plus point of the book is that it manages to avoid all the business administration jargon which either intrigue you or makes you want to avoid the book all together. I think it is a must read for everyone who wanta to make it big, make it [...]

    24. Interesting examples of how govt./organizations/individuals are making use of limited resources available to them to create value for the society. The writers have made a good case for integrating jugaad (like fast prototyping and testing in the market) with complex, resource intensive R&D system (six sigma process etc.) to increase innovation and competitiveness of organizations. Had this been written after 2014, I am sure India's Mars orbiter mission, Mangalyaan, would have made a good cas [...]

    25. This is one of the worst management books that I have read. The authors attempted to jump on the bandwagon of westerners looking at Indian innovation. They have got the concept of 'jugaad' all wrong. What ails India is the 'jugaad' mentality, which is a low-cost fix! Aimed at short term fixes, and the problem with 'jugaad' in a corporate set up, is that you lose focus on excellence.The authors would do well not to rehash concepts they do not understand, pepper them with anecdotes of meetings wit [...]

    26. Interesting and a times fascinating perspective on an actual Indian management model; the fact s that these practices are packed as a model but in reality are by the very definition of Jugaad (if a proper definition s possible) the actual practice of innovation is far from it. I liked to read about a sound management perspective from India; there is a lot about business (beyond many true and untrue stereotypes that other countries can learn from Indian business tradition and mindset.

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